The dates in the two emails from Solo Cup representatives varied, but otherwise the story - while details are minimal - was consistent. Even after some exhaustive Googling I would never have learned the finer details of Gina's magnum opus." The author of the original email responded: "I wrote you last week because there is surprisingly very little historical information about this piece online. The representative added: "I hope this helps but we appreciate your beautifully described description of our cup." "Many times Solo has often pondered removing it but customers demands and feedback have kept this cup around."
"It was one of our first Solo/Sweetheart design cups and it took off in the marketplace and is still a highly purchased item," the representative wrote. The Solo Cup representative responded that the cup "was designed in 1988 by one of our graphic designers whose name was Gina." The liberal stroke of a blue as pristine as the clear warm waters of the Caribbean? The conservative dash of purple, haphazardly tracing the cup, as if to say, 'I'm stylish, yet accessible'?" "Is it the moderate, reserved use of white space. "We can't quite put our finger on what aspect of it is so visually pleasing to us," the email continued. We feel that the 'Jazz' design of this specific cup similarly exemplifies this notion." "I'm good friends with a graphic designer and we often discuss objects whose essence so perfectly embodies the combination of form and function that they have been unmatched by their competitors," the author wrote. The original email is, shall we say, extremely descriptive. The names of the author and the company representative ("Product Manager-Hot Cups & Lids") who responded are blacked out.
"I hope you guys can find Gina, because I really like her design, but I also doubt that she understands the emotional impact the cup has on children born in the 80s and raised in the 90s," pdschatz wrote on Reddit.Īnother apparent customer email thread with Solo Cup regarding the design, this one from 2009, has also been discussed on Reddit.
#Paper cup design 70s full#
Full blown production across multiple products did not start until early 1992." "Sweetheart had an internal contest to come up with a new stock design and Gina's Jazz Design was selected. "The Jazz design was created in 1991 by an artist in the Springfield, Missouri Art Department at Sweetheart," a consumer response intern wrote back at the time. It's interesting that some designer made this pattern, probably without too much effort or consideration, that possibly found itself in front of more eyes than the Mona Lisa."Īt one point, pdschatz - who did not respond to a message I sent asking to speak with him - emailed Solo Cup (which was acquired by Dart Container in 2012) asking about the creator of the design. "There were plenty of other patterns out there, but I recognized this one immediately. "It's just a design a certain paper products manufacturer added to make its cups seem less plain," another Reddit user wrote.
The results can be seen on the fan-managed Facebook page and Tumblr. The artists made templates of the design and sold shirts, cataloged various non-cup places the design had appeared and Photoshopped it on even more places. "I was part of a community of artists on the Internet that helped appropriate the Solo Jazz design back in 2010 or 2011," pdschatz wrote on Reddit. People seemed to associate the cup's design, which now seems somewhat dated, with growing up in the 1990s. That was exactly what interested me about Jazz - its fan base. But if the airport had tried to create this kind of fervor for the carpet, there's no way it would have caught on."
#Paper cup design 70s free#
"It's great for PDX it's basically free marketing for them. "That's what interests me about this whole carpet phenomenon," episode host Julie Sabatier said in the February show.
#Paper cup design 70s series#
In February, the series did a show on the carpet in the Portland, Oregon, airport (PDX) - a "loud, decidedly 80s geometric pattern over a vast sea of teal" that has achieved cult status, and can now be purchased on socks, tote bags and throw pillows. After mcglaven posted his request to find Gina, another Reddit user that goes by pdschatz suggested that it "would make for one hell of a 99% Invisible story." That refers to the "99% Invisible" radio production that, according to its website, focuses on "design, architecture & the 99% invisible activity that shapes our world."
0 kommentar(er)
